Bonjour Air Senegal

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October 21, 2021

is a new and expanding carrier poised to become one of the largest in the region. Based out of the new (and boringly designed) Blaise Diagne International Airport near Dakar, the carrier has opened up routes to Europe and the United States.

We haven’t had a serious West African contender since the days of , the pan-national collective whose green-and-white jets were a familiar sight from 1961 until 2002. I’ve spent a lot of time in Senegal and have a fondness for the country, so at least for me the emergence of new national airline is exciting.

What someone needs to explain, however, is this clown show of a livery…

Air Senegal A330 1 1024x565 - Bonjour Air Senegal
Air Senegal A330 1024x602 - Bonjour Air Senegal

What a shame. It’s disappointing because the colors and patterns of the Senegalese flag offer so many handsome possibilities. The constipated typeface, with its little serifs and skinny letters, is not only unattractive, but distractingly out of synch with a tail design that looks, quite literally, as if it were drawn by a child.

The weirdly truncated star is an especially ugly and bizarre flourish. That they’ve splashed this design, broken star and all, onto the engine nacelles as well, only makes it worse.

The only part to like is maybe the tricolor arrow design near the cockpit. Seems they could have expanded on this motif in lieu of that dizzying amoeba.

Grade: F-minus

Air Senegal Detail - Bonjour Air Senegal

 

Air Senegal photo courtesy of Ryan Taylor

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