Brussels Airlines’ Peculiar New Livery
December 2, 2021
The new Brussels Airlines livery is out. And I’m seeing spots, dots, speckles and freckles. As Graham Chapman used to say: What’s all this then?
Not that the prior Brussels — or is it Bubbles? — paintjob was anything grand, but this one is just depressing. The typeface is attractive, and there’s no reason to dislike the lowercase “b,” as other reviewers seem to. The rest of it, though. Doubtless the conceivers of this gibberish see their work as hip and modern and clever. What the rest of us see is meaningless and boring.
“Peculiar,” I described it in the header. It’s that, and more too; which is to say less. Behold the modern livery in perhaps its inevitable culmination: a palette of random nothingness.
Brussels Airlines was formed in 2005 after the demise of Sabena, which had been the Belgian flag carrier since 1923. (Try Googling up photos of some old Sabena 747-200s for an idea of what an a livery should look like.) Today it operates around 40 aircraft to nearly a hundred cities throughout Europe, Africa, and North America.
It’s one of the few carriers to call itself after a city rather than a country. Offhand I can think of at least five others, past and present, who did the same thing. How many can you name?